A good agent will take clear, bright, and meaningful pictures of your home, making it look attractive on RMLS. Other marketing avenues include print advertising in local newspapers and magazines. Though many large real estate firms use this form of advertising for their listings, studies show that they are not as effective as other means of marketing. Posting on Craigslist, and updating information on Zillow, and on your agent's website are other means of reaching people electronically.

The open house is an effective tool for marketing to both realtors and buyers. The realtor open houses are targeted at realtors who are working with potential buyers, and who may want to screen homes for their buyers to see. These open houses are generally held immediately after a home has been listed. It's also a great way for realtors to get a feel for what the inventory is like. Open houses for buyers are hosted by the listing agent, and are often for 2 - 4 hours.